![]() ![]() We will need to export the expanded text ads from Google Ads Editor. And you don’t need to possess unique knowledge, just use the usual formulas. This way, you can quickly create tens of thousands of responsive ads in less than an hour. We do this in Excel using formulas and macros. In each group, we add at least three unique regular ads, which we then change to adaptive. Here’s one great algorithm for creating responsive ads. After all, the larger the account, the less likely you are to find an error. When Google launched responsive ads, many companies started thinking about different ways of how to create them with minimal time, and without the possibility of human error. Use calls to action and slogans to be remembered by potential buyers.Inform about delivery conditions and warranty to show that you care about customers.Give the reasons why you can be trusted (mention your experience, certificates, awards, and more).Share more information about pricing, discounts, and special offers.List the various offers (products, services, etc.) so that users have a choice.What can you write in headings and descriptions? Don’t forget that the system needs time for training and optimization (two weeks on average), so don’t rush with making conclusions.Add two classic expanded text ads to each responsive ad group.Come up with two to four different descriptions.Don’t use a maximum amount of characters in each heading, because the machine learning model tests both short and long options. Add headers of different lengths (the maximum number of characters is 30).List at least two to three headings that are closely related to your keywords.At the same time, do not forget that any title should fit each description because the system can combine them in any order. Too similar headers complicate the system and interfere with testing. You can analyze different combinations of search ads and choose the best ones to use in other advertising campaigns.Machine learning automatically determines the most effective combinations based on statistics.You only specify the options for headings and descriptions and the system combines ads independently.You do not need to conduct A / B testing all the time, Google does it for you.Consequently, you participate in auctions and appear in search more often. The quality score for these ads is often higher than regular ads. ![]()
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